Up to 90% of the calls made to a company’s “call center” originate in their website. There’s something wired into our brains that pushes us to look for the answers to our queries through a conversation. This gives us the confidence we need to complete our purchase.
This is where WhatsApp’s newest launch comes into play: WhatsApp Business recognises the enormous opportunity for them to become a direct and efficient communication channel for customer and user management.
“WhatsApp me” has been developed under a single premise: maximum simplicity. Once installed, it takes under a minute to set up: you only have to add the contact number and tick your options. The main one is deciding whether the button will only be visible on mobile devices or also on desktops. A message (Call To Action) can also be added to point the user towards the chat button, setting up a time delay, and which pages it should or shouldn’t appear on.
Furthermore, the plug-in triggers a Google Analytics event when the user launches WhatsApp, in order to make a correct web analysis.
“WhatsApp me” has been designed and developed by Creame after a year of trials with clients who had online stores. Despite some initial hesitation, all the tests run have been satisfactory: more conversions, shopping carts recovered, queries solved, coupons managed, and offers personalized… even delivery of preconfigured carts for the user to simply click and pay.
Best of all, 100% of the users that were assisted via WhatsApp gave 5-star ratings.
We are working hard for “Whatsapp me” to reach as many platforms as possible. It is currently available on the WordPress archive.